What is SEO?
SEO stands for search engine optimization, which is the process of getting your website to show up naturally on search engines results without having to pay for it.
It is combined from the page titles, descriptions and content that you have added on the website.
Submitting your website to Google
There are basics that need to be taken care of before you share your website with the world. Make sure you have added page descriptions and images since this is essential for all sharing related — Google and, for lack of a better example, Facebook are displaying that info along with your web links.
If you're good to go, submit your domain to Google Search Console URL Crawler. Google adds new sites to their index, and updates existing ones, every time they crawl the web. If you have a new URL, tell them about it through the previous link.
Note that they won't add all submitted URLs to their index, and we can't make predictions or guarantees about when or if submitted URLs will appear in their index.
Google also asks for your website sitemap. This is necessary so that the Google robots can scan your site structure and index it in the search engine. If you've built your website with Voog, its already available to them and you don't have to take any extra steps to submit it.
Setting up Google Search Console with Voog
Google Search Console (formerly known as Google Webmaster Tools), is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. Signing up can help you understand how Google views your site and optimize its performance in search results.
To join the Google Search Console you first need to have a Google account and personal domain address. Once you've done that and have access to the tool, add your website address as a property in the console. Of course, Google asks for verification to confirm that you are the owner of the website listed.
Choose 'URL prefix' as the verification method, which should give you a code that looks similar to this: "googlef52f1d814b8972e9.html".
Copy the file name and paste it in your Voog console, in the 'Content > SEO' menu. When you scroll down on the SEO page you can find the field for 'Google Search Console verification code' and enter the code there.
Once you've done that, you should see a confirmation in the Google Search Console in a little while.
Google also offers another free service called Google Webmaster Tools (GWT). We recommend using it because it allows you to:
Submit your site to Google
Control updating rate and force Google to revisit your site (by re-submitting your sitemap.xml file)
See when Google has visited and indexed your site
See how users reach your site (incoming links and keywords)
Get Google's view of your site
Diagnose problems (broken links, duplicated page title)
Future tasks — get to the top
Once indexed you have half way to go. It requires a lot of work to get to the top in Google search results. The way to get to the top is to promote your site — promote it in popular blogs, websites and sites of your friends. Let them write about your site and link to your site. But of course the prerequisite for that is that the content of your site is valuable and interesting. We'll write more about how to make it to the top of Google in a further post.
Some useful links
What about other search engines, such as Bing?
There are multiple search engines out there, none as powerful as Google. However, if you have interest to join, for example, Bing search engine, it's a relatively similar process to the one described above. Check out the necessary steps here. Note that Voog doesn't support the XML verification method and we recommend the META-tag method.
I've recently updated my website but the search engine is still displaying old info. What to do?
If you've changed your website structure, deleted any pages or even added new ones, it's always good to ask Google to recrawl your website. It's a simple process and you can do it here. Check it out — it's a great tool because it keeps your website information updated in the search results.
You can read a more detailed guide in our blog entry here.