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Whatever you do, and whatever business you are in, you want to reach the maximum possible number of people. In order to reach the broadest possible customer base, and to get a great search ranking on Google and other search engines, your own website is a necessity. There's more to it than that, though.

The majority of searches are conducted in the user's mother tongue, and you cannot rely on everyone speaking your language.

If you're in a country where more than one language is used on a regular basis by potential users of your site, then you should think about creating a multilingual website.

Most multilingual websites have either all pages translated into two or more languages, or have the main site in one language, and then a landing page (the main page that you want users to come to first when they hit your site) in other languages.

Depending on the country in which you are based, you may need either a few words in another language, or an entire copy of your website in that language, in order to satisfy the government of where you are based.

Let's take a closer look at why you should have a multilingual website.

Why you should consider multilingual websites in some countries

To focus in closer on the reasons why you might need to have a multilingual website, we've written a helpful post. It's well worth looking at the language regulations in certain countries around the world.

Check out VOOG's captivating multilingual website templates

For example, Canada has varying language laws depending on the state or territory in which your business is based. In the entirety of Canada, all official information must, by law, be available in both English and French, though there are different policies depending on the particular jurisdiction.


For example, in Quebec, all documents and official conversations must be legally by undertaken in French, although English is also in common use. This leads to the necessity for your website, if you are serving Quebec, to carry information in French as an absolute priority.


If you're based in Toronto, Ontario, you're part of a city that is home to 51.5% so-called "visible minorities" (defined by the Government of Canada as persons, other than aboriginal peoples, who are non-Caucasian in race or non-white in colour), according to the 2016 Census. So even if you don't NEED to have a website in a particular other language, how many of your rivals' websites are multilingual? Are they, and you, missing out on potential profits?

Let your business be the trailblazer within your industry by having a multilingual website.

It's not just Canada, either. In Pakistan, there are many languages spoken as a mother tongue by large tranches of the population. Punjabi, Pashto, Sindhi, Saraiki, and Urdu are all spoken by more than 10 million people each.


Urdu and English are both taught in the majority of schools, while businesses in Pakistan reflect the country's linguistic diversity by catering for multiple languages. If you want to make inroads into the growing Pakistani market, you should make sure your website is multilingual, otherwise you may find you are not respected by local consumers.

It is just as important to show this kind of consideration in Switzerland, a country split into cantons, which has four national languages, French, German, Italian and Romansh.


Valais, Fribourg and Bern cantons are bilingual, with both French and German used officially, while Graubünden uses French, Italian and Romansh as its official languages, and all documentation is translated into these. Your business needs to follow suit.

It's here that businesses often run into trouble.

Why multilingual websites are usually such a problem to create

Usually, when you're building a website using one of the old-fashioned website builders like WordPress, if you want a multilingual element you either need to enable a whole host of complex plugins, or you need to do the hard work yourself. This applies too if you are building a multilingual website in Wix, or indeed a multilingual website in asp.net.

With Wix, you can create a multilingual website, but the process is more of a workaround than an integral feature of the company's templates. To do so, you need to make a duplicate of the relevant webpages, and copy across a lot of the original pages icons and menu markers, many of which do not automatically appear as a matter of course. VOOG presents none of these difficulties, bringing you a complete copy of your page design, meaning all you have to do is insert text in your other languages on the copied pages.

The official tutorial for creating multilingual websites in Wix walks you through 4 steps that consists of 49 tasks you have to do in order to create a multilingual website. 

The issues present in Wix show why even experienced webmasters often take a great deal of time getting websites localised, and that's why busy people with their own lives, and possibly a restaurant, music venue, or tech startup to promote and sell, stop short of providing a website in multiple languages. Maybe they get around the problem by publishing a landing page that can be selected in different languages, but then they regularly ignore the rest.

How do you think this looks to customers who use one of the other languages, that isn't properly served by your site?

It might be that you're losing potential customers through not serving multiple languages in the way you ought to.

As we've said, more often than not you need to do the hard yards yourself. This is obviously time-consuming and problematic, and the majority of people who are running a business at the same time as creating a website can't afford to spend that sort of time on laying out pages again and again. That's why we recommend that you use VOOG to create a multilingual website, as it offers a far easier and faster solution.

Why create a multilingual website with VOOG?

There is now a huge marketplace when it comes to website builders. There are so many available that, to an individual or business trying to work out which to use in order to build their own window to the world, there's a baffling list of options that tends to just cause confusion.

Here at VOOG, we think we've got the answer.

Not only do we provide a website builder that gives you the templates you need to get started with a fantastic company or personal website, we also keep you focused, by not throwing in options you don't need.

We understand that you need a great website, but we also understand that your first priority is to help your visitors find the information they need. We've got that covered. Of course, if you need customisation, VOOG also welcomes developer alterations, and we can help you find custom help if you need something that is not in our standard toolkit.

What VOOG does, as standard, that's different from the competition, is that it creates copies of pages if you need them, and will ensure that you have a website in a number of languages within an hour's worth of work.


You will still need to translate your own text - and we strongly recommend you do this using a professional translator, or at the very least some very good specialist software, not Google Translate - but you would have had to do that anyway, and what VOOG, a true multilingual website creator, offers is the security and peace of mind that your website will look just as modern and professional in all of its languages, and therefore to all of that wide potential customer base.

Building a multilingual e-commerce solution

We're not even going to discuss why you need an online store - we're assuming this is something you already know. However, there can be issues. Building a multilingual website with Shopify, for example, means encountering all the issues we've already mentioned - creating copies of pages yourself, with no direct support from your website builder.

VOOG is an all-in-one e-commerce solution, with all the major payment methods supported (let us know if you'd like to use another payment  method) - you can administer credit card transactions, PayPal payments, and also activities using other online wallets. We offer easy-on-the-eye shop templates, and quick, precise, copies made of pages.

In addition, our system is built in such a way that prevents the possibility of Google's algorithm viewing your content as being "duplicate", warding off the chance of the delisting of your pages, something that hurts so many businesses when they use other website builders. If you need any help, we'll be with you every step of the way, and we invite you to take a look at our integrations page, knowledge base, or to contact us.


About the author

Stuart Garlick

Stuart Garlick is a journalist and writer based in Tallinn, Estonia. He has contributed to Agence France Presse, Deep Baltic, The Baltic Times, and The Baltic Guide, among other publications. He runs Charm Offensive, an English content agency.
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