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The eCommerce is growing and there is no signs of slowing down. The worldwide retail ecommerce sales will reach $1.915 trillion this year and is expected to climb as high as $2.352 trillion in 2017 according to eMarketer. It means almost nineteen percent growth in one year. In my opinion it should be enough to get you thinking about creating your own online store. To make your life easier I have pointed out some key aspects for you to keep in mind when creating an online store.

1. Multi-device shopping journeys

Nearly 9 in 10 PC/Deskop shoppers also used mobile or tablet to buy products online according to Global Web Index .


It shouldn't be surprising as digital consumers now own an average of 3.64 connected devices. It is clear that many are adopting multi-device approach when it comes to online shopping, so make sure your online store looks good on any kind of screens.

2. The mobiles are taking over

According to Google Analytics data, 30% of all online shopping purchases now happen on mobiles.

 Furthermore, mobile commerce will make up 45% of all ecommerce by 2020 states a BI Intelligence report. It is said that Millenials are the ones driving the growth as they use their moblies as primary devices. And as they make more, they will spend more. 
So make sure that purchasing from your online store is easy on the mobile.

3. Information as a Service

90% of customers admit, that reviews and comments from other customers influence their purchase decision, and 81% of online shoppers trust the information and tips from blogs.


It is clear that the retailers will focus even more on generating content for users and by users in 2017. For you it means that the more information you provide about your products across multiple patforms the more you will sell. We believe that a solid blog and covering the main social media accounts would be a good start.

Conclusion

In addition to the aspects mentioned above, we believe that you should seriously consider improving your SEO. Search engines are major traffic generators for your online store and to stay in the big league you need to deal with SEO systematically.


In fact, you really need to perform well on every battle front in order to make your online store to stand out. The store itself must be a pleasure to visit on any kind of device, you have to generate high quality content and promote it on various platforms and make magic with SEO on top of all.


However difficult it sounds, we are here to help you. With Voog you can build a beautiful online store, promote your products on a well-designed blog, advance your SEO, connect your social media accounts to your store and more.

So, if you are ready to grow your business, fasten your seatbelt and sign up for an adventurous journey with us.
About the author

Veiko Strauss

Veiko is in charge of everything related to marketing at Voog. With his interdisciplinary attitude, you never know what kind of amazing ideas he might come up with.
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