Starting an online business today isn’t the hard part. Choosing how to run is. With dozens of SaaS tools promising quick setups, seamless integrations, and “all-in-one” solutions, it’s easy to get overwhelmed before you’ve even made your first sale.
The following guide cuts through the noise to spotlight the 10 best SaaS tools for streamlining your back office, sharpening your marketing, and making running an online business less chaotic.
Read on to check them out. But first, let’s start with the fundamental question.
What are SaaS tools?
SaaS tools refer to software you don’t have to install, update, or babysit. It “lives” in the cloud, runs in your browser, and you only pay for what you need, usually monthly or yearly.
But SaaS tools are more than just about convenience. They give teams a competitive edge by simplifying workflows, reducing manual effort, and delivering a smoother customer experience.
Here’s our selection of the most useful SaaS tools available today.
Summary of the top SaaS tools
- Voog: SaaS website builder
- Mixpanel: SaaS analytics tool
- MakeCommerce: SaaS payment integration tool
- Outvio: E-commerce fulfillment SaaS solution
- Fienta: Event ticketing SaaS platform
- BookLux: SaaS booking & scheduling tool
- Grammarly: SaaS proofreading tool
- ClickUp: SaaS collaboration tool
- Smaily: Email marketing SaaS tool
- Canva: SaaS design tool
10 best SaaS tools for your business
The right SaaS stack helps you work smarter, grow faster, and stay ahead. These picks help you level up your operations.
1. Voog
You don’t need to be a tech whiz to create a stunning website or run an online store. Voog makes it easy with intuitive tools, beautiful templates, and full support for multilingual, mobile-friendly sites.
Start with professionally designed templates and customize every detail to make it your own. Everything you need (site structure, content, and store management) lives in one smart, easy-to-navigate dashboard.
You can sell globally, offer trusted payment and delivery solutions, run discount campaigns, and take advantage of a full suite of powerful e-commerce features, all built into your Voog store.
Even the best tools need backup sometimes. Good thing ours comes with friendly support, anytime you need it.
Key features
Multilingual support
Discount campaigns
Drag-and-drop editor
Support for global sales
Customizable templates
Pricing
Reviews
G2 (4.6 / 5): Praised for its intuitive interface and multilingual capabilities
IT Pro (3 / 5): Users find the Standard plan to be somehow limitative
Create your online store
2. Mixpanel: SaaS analytics tool
Mixpanel helps teams make smarter product decisions — fast.
See what users do, what they skip, and what keeps them loyal, using data that makes sense.
Getting started is simple. Set up events and funnels in minutes, then explore your data through interactive dashboards that make insight feel obvious instead of overwhelming.
From onboarding tweaks to conversion wins, Mixpanel helps you act fast, as everything is backed by data.
Key features
A/B testing
Real-time analytics
Conversion funnels
Event-based tracking
Advanced segmentation
Pricing
A free plan is available
Pay-as-you-grow model: 1M free monthly events and $.00028 per event after
Reviews
- G2 (4.6 / 5): Commended for its powerful analytics capabilities and intuitive interface
- Capterra (4.5 / 5): Noted for its limiting pricing options, especially for smaller businesses
3. MakeCommerce: SaaS payment integration tool
Selling online? MakeCommerce makes it easy to get paid, manage your checkout, and grow, all without the tech headaches.
Whether you're selling products, services, or subscriptions, MakeCommerce gives you full control over transactions, payment methods, and customer experience in one easy-to-integrate platform.
Build a checkout that fits your brand, connect to trusted gateways, and offer a payment experience your customers can trust. With security and insights handled automatically, growth becomes your main focus.
Key features
Robust security measures
Integrated shipping solutions
Automated refund processing
Comprehensive payment options
Seamless e-commerce platform integration
Pricing
Free if you operate in Estonia, Latvia, or Lithuania
€10 per month if you operate internationally
Reviews
WordPress (3.4 / 5): Appreciated for its great user support
WordPress (3.4 / 5): Reported for issues with multilingual site compatibility and conflicts with certain plugins
4. Outvio: E-commerce fulfillment SaaS solution
Outvio gives you full control of your post-purchase experience, so you can turn orders into brand loyalty.
Ship anywhere, manage everything. Outvio handles fulfillment, tracking, returns, and customer updates in one place.
Set up your shipping rules, automate tracking updates, and offer seamless return flows without juggling multiple tools. Outvio keeps everything running behind the scenes while delivering a smooth, on-brand experience for your customers.
The platform transforms logistics into a brand experience, connecting every customer touchpoint so your clients remember the delivery just as much as the purchase.
Key features
AI-powered incident management
Branded tracking and notifications
Automated fulfillment and shipping
Self-service returns and exchanges
Comprehensive analytics and reporting
Pricing
A free plan is available
Paid plans start from €125/month (+ order processing fee)
Reviews
G2 (4.8 / 5): Commended for its comprehensive features and ease of use, highlighting its impact on streamlining e-commerce operations
Capterra (4.8 / 5): Some users mentioned that integrating Outvio with different couriers can be time-consuming
5. Fienta: Event ticketing SaaS platform
From ticket sales to attendee tracking, Fienta makes it easy to manage every part of your event in a single place.
Whether you're hosting a local workshop, a large-scale concert, or an online seminar, Fienta gives you the tools to launch and manage your event in minutes.
From setup to sold-out, Fienta makes your event journey seem effortless. Create your page, fine-tune your ticketing, and let automated tools handle the rest, from signups to day-of logistics.
Key features
Flexible ticketing options
Customizable event pages
Recurring event management
Integrated payment processing
Real-time analytics and reporting
Pricing
Free features are available (listing your event, hosting free events)
Paid feature fee is 3.5% per ticket sold on the platform (min. €0.4/order), plus VAT where applicable
Reviews
GetApp (4.8 / 5): Highlighted for its user-friendly interface and effective ticketing solutions
Capterra (4.8 / 5): Noted for limitations like the platform's name being less intuitive and a desire for more advanced features
6. BookLux: SaaS booking & scheduling tool
Juggling bookings and clients? BookLux keeps it all organized so you don’t have to.
Whether you’re running a salon, spa, clinic, or creative studio, BookLux helps you simplify appointments and keep your day running smoothly.
In minutes, you can get your calendar up and running, personalize your services, and open your booking system. With automated messages and smart scheduling, you can reduce admin work and focus on your clients.
From a real-time dashboard to built-in client history and communication tools, BookLux keeps everything organized and accessible, helping you deliver a stress-free experience for every customer.
Key features
Flexible pricing options
Automated notifications
Customizable booking pages
Integrated payment processing
Comprehensive analytics and reporting
Pricing
A free plan is available
Paid plans start from €11.99 per month (+ VAT)
Reviews
GetApp (5 / 5): Highlighted for its flexibility, user-friendly interface, and its effectiveness in streamlining booking processes
Software Advice (5 / 5): Some users mentioned a desire for more advanced reporting features
Add BookLux to your Voog site
7. Grammarly: SaaS proofreading tool
Grammarly makes writing clear, effective, and mistake-free, whether you're drafting an email or polishing a report.
The platform gives you all the tools to write with confidence. It fixes grammar, improves tone, and sharpens your message as you go.
Start with Grammarly’s AI-powered writing assistant that works wherever you write — on desktop apps, browsers, email, or documents. This writing assistant goes beyond grammar, adapting your writing to match your brand’s voice and readers.
Set writing goals, define your tone, and get actionable feedback that makes every word count. Communicate clearly and confidently with smart support that moves at your speed.
Key features
Tone detection
Plagiarism detection
Generative AI writing assistance
Clarity and conciseness suggestions
Real-time grammar and spelling checks
Pricing
A free plan is available
Paid plans start from £10 per month (billed annually)
Reviews
G2 (4.6 / 5): Appreciated for its accuracy, user-friendly interface, and helpful suggestions for improving tone and clarity
Capterra (4.7 / 5): Some users mentioned that the premium version could be pricey, while it also occasionally flags stylistic choices as errors
8. ClickUp: SaaS collaboration tool
ClickUp brings all your work (tasks, docs, goals, and more) into one, hassle-free platform.
Get started with flexible task views and templates designed for every workflow, from product sprints to content calendars. Build docs, assign tasks, and update timelines all in one place without losing momentum.
Juggling big plans and tiny details? ClickUp helps your team stay on track with dynamic dashboards, smart automation, and fewer status meetings.
When everything’s finally in one place, you’ll wonder how you ever worked without it.
Key features
Multiple project views
Time tracking and reporting
Integrated collaboration tools
Customizable task management
Customizable hierarchies and permissions
Pricing
A free plan is available
Paid plans start from $7 per user per month (if billed annually)
Reviews
Capterra (4.6 / 5): Highlighted for its customizable workflows and intuitive interface
G2 (4.7 / 5): Reported for issues with its interface, which can become cluttered; also, performance may slow down with very large workspaces or complex automation
9. Smaily: Email marketing SaaS tool
Smaily makes email marketing simple, beautiful, and effective, removing the steep learning curve.
The platform powers everything from fast-turnaround campaigns to smart subscriber engagement, so every email makes an impact.
Start with customizable templates and a drag-and-drop editor that lets you design stunning newsletters in minutes. Set up automation to welcome new subscribers, re-engage inactive users, or drive seasonal promotions, all without writing a single line of code.
From whom you send to how they respond, Smaily makes it easy to adjust, improve, and grow your email list with purpose.
Key features
Drag-and-drop email editor
Campaign revenue tracking
Transactional email capabilities
Advanced automation workflows
Landing pages and signup forms
Pricing
A free plan is available
Paid plans start from €6 per month
Reviews
Keevee (4.5 / 5): Highlighted for its user-friendly interface and advanced automation features
Capterra (4.8 / 5): Mentioned for its limitations in A/B testing functionalities and segmentation options
Add Smaily to your Voog homepage
10. Canva: SaaS design tool
You don’t need to be a designer to make stunning visuals. Canva gives you the tools to do it in minutes.
From presentations and social media posts to branded documents and marketing assets, Canva empowers anyone to create stunning, engaging visuals.
With countless beautiful templates and an intuitive editor, Canva lets you bring your ideas to life without design skills. Collaborate with your team in real time, apply brand kits for consistent styling, and publish or download in any format — all this happening on one single platform.
Key features
Brand kit
Magic resize
Drag-and-drop editor
Real-time collaboration
Thousands of templates
Pricing
A free plan is available
Paid plans start from £100 per person per year
Reviews
G2 (4.7 / 5): Praised for its intuitive interface, the wide selection of templates, and collaborative features
Capterra (4.7 / 5): Users note that many valuable features like background remover and resizing are locked behind the Pro subscription
Bonus — Modash: SaaS influencer marketing platform
Image source: Modash dashboard
Modash brings structure to your influencer marketing, from discovery to ROI.
Want to know who’s really delivering? The platform helps you find the right creators, keep things organized, and see what’s actually working.
Skip the random DMs. Modash helps you connect with creators faster. This way, you’ll be able to keep every conversation and post on track and finally get a clear picture of your impact.
With workflows and reporting built right in, you stay focused on strategy while they handle the chaos.
Key features
CRM functionality
Team collaboration
Influencer discovery
Analytics and reporting
Campaign management
Pricing
A free trial is available
Paid plans start from $199 per month (if billed annually)
Reviews
FinancesOnline (8 / 10): Appreciated for its comprehensive analytics and CRM functionalities; noted for its effectiveness in managing influencer campaigns
Software Advice (4.9 / 5): Some users have reported limitations in the platform's outreach functionalities
Let your SaaS tools do the work
Managing an online business is hard enough, so you shouldn’t have to do everything manually.
With the right SaaS stack, you can cut the busywork, run things more smoothly, and set yourself up for real, sustainable growth.
Whether you're just starting out or looking to level up, now’s the time to lay the right foundation. Give the tools we’ve listed a try, and continue building your dream.
