Whatever you do, and whatever business you are in, you want to reach the maximum possible number of people. In order to reach the broadest possible customer base, and to get a great search ranking on Google and other search engines, your own website is a necessity. There's more to it than that, though.
If you're in a country where more than one language is used on a regular basis by potential users of your site, then you should think about creating a multilingual website.
Most multilingual websites have either all pages translated into two or more languages, or have the main site in one language, and then a landing page (the main page that you want users to come to first when they hit your site) in other languages.
Depending on the country in which you are based, you may need either a few words in another language, or an entire copy of your website in that language, in order to satisfy the government of where you are based.
Let's take a closer look at why you should have a multilingual website.
Why you should consider multilingual websites in some countriesTo focus in closer on the reasons why you might need to have a multilingual website, we've written a helpful post. It's well worth looking at the language regulations in certain countries around the world.
For example, in Quebec, all documents and official conversations must be legally by undertaken in French, although English is also in common use. This leads to the necessity for your website, if you are serving Quebec, to carry information in French as an absolute priority.
It's not just Canada, either. In Pakistan, there are many languages spoken as a mother tongue by large tranches of the population. Punjabi, Pashto, Sindhi, Saraiki, and Urdu are all spoken by more than 10 million people each.
Urdu and English are both taught in the majority of schools, while businesses in Pakistan reflect the country's linguistic diversity by catering for multiple languages. If you want to make inroads into the growing Pakistani market, you should make sure your website is multilingual, otherwise you may find you are not respected by local consumers.
It is just as important to show this kind of consideration in Switzerland, a country split into cantons, which has four national languages, French, German, Italian and Romansh.
Valais, Fribourg and Bern cantons are bilingual, with both French and German used officially, while Graubünden uses French, Italian and Romansh as its official languages, and all documentation is translated into these. Your business needs to follow suit.
It's here that businesses often run into trouble.
Why multilingual websites are usually such a problem to createUsually, when you're building a website using one of the old-fashioned website builders like WordPress, if you want a multilingual element you either need to enable a whole host of complex plugins, or you need to do the hard work yourself. This applies too if you are building a multilingual website in Wix, or indeed a multilingual website in asp.net.
With Wix, you can create a multilingual website, but the process is more of a workaround than an integral feature of the company's templates. To do so, you need to make a duplicate of the relevant webpages, and copy across a lot of the original pages icons and menu markers, many of which do not automatically appear as a matter of course. VOOG presents none of these difficulties, bringing you a complete copy of your page design, meaning all you have to do is insert text in your other languages on the copied pages.
How do you think this looks to customers who use one of the other languages, that isn't properly served by your site?
As we've said, more often than not you need to do the hard yards yourself. This is obviously time-consuming and problematic, and the majority of people who are running a business at the same time as creating a website can't afford to spend that sort of time on laying out pages again and again. That's why we recommend that you use VOOG to create a multilingual website, as it offers a far easier and faster solution.
Why create a multilingual website with VOOG?There is now a huge marketplace when it comes to website builders. There are so many available that, to an individual or business trying to work out which to use in order to build their own window to the world, there's a baffling list of options that tends to just cause confusion.
Here at VOOG, we think we've got the answer.
We understand that you need a great website, but we also understand that your first priority is to help your visitors find the information they need. We've got that covered. Of course, if you need customisation, VOOG also welcomes developer alterations, and we can help you find custom help if you need something that is not in our standard toolkit.
What VOOG does, as standard, that's different from the competition, is that it creates copies of pages if you need them, and will ensure that you have a website in a number of languages within an hour's worth of work.
You will still need to translate your own text - and we strongly recommend you do this using a professional translator, or at the very least some very good specialist software, not Google Translate - but you would have had to do that anyway, and what VOOG, a true multilingual website creator, offers is the security and peace of mind that your website will look just as modern and professional in all of its languages, and therefore to all of that wide potential customer base.
Building a multilingual e-commerce solutionWe're not even going to discuss why you need an online store - we're assuming this is something you already know. However, there can be issues. Building a multilingual website with Shopify, for example, means encountering all the issues we've already mentioned — creating copies of pages yourself, with no direct support from your website builder.
VOOG is an all-in-one e-commerce solution, with all the major payment methods supported (let us know if you'd like to use another payment method) - you can administer credit card transactions, PayPal payments, and also activities using other online wallets. We offer easy-on-the-eye shop templates, and quick, precise, copies made of pages.
In addition, our system is built in such a way that prevents the possibility of Google's algorithm viewing your content as being "duplicate", warding off the chance of the delisting of your pages, something that hurts so many businesses when they use other website builders. If you need any help, we'll be with you every step of the way, and we invite you to take a look at our integrations page, knowledge base, or to contact us.